Gays’ Depiction in Advertising

topic posted Thu, March 6, 2008 - 4:27 PM by  Sean
posted by:
Sean
SF Bay Area
  • Re: Gays’ Depiction in Advertising

    Tue, March 18, 2008 - 9:57 AM
    Thanks for posting this. I left a comment there and will copy it here. It may not make me a popular guy, but then, that is a marketing issue too.
    "I think we have to remember that our increased visibility in the marketplace is not an indicator of equality. For that reason, I am suspicious of marketing within the gay community. It is even worse in the HIV/AIDS community where buff, muscular guys are used to indicate that a particular drug is a good fit for an individual. Where are the videos of men running in haste to the toilet for that unexpected diarrhea or vomiting from the nausea induced by the meds?

    Marketing is about illusion. It may smack of sour grapes for me to rant about the $$$ made by those who dream up ways to make us unhappy with what we have now. It is their illusion that people need a product when they were often blissfully unaware in the past. Often, the result is shallowness of spirit and the creation of that “hole that can not be filled” known as addiction.

    Are these ads fun to watch? Often so. Could we live without them? I think so. When I see GLBTQ gatherings that are sponsored by alcohol, tobacco and Pharmaceutical companies, I know that we are out of balance."

    Ron Hudson
  • Re: Gays’ Depiction in Advertising

    Sat, March 22, 2008 - 4:20 PM
    Compelling and true. Still waiting for America to grow up, but am not holding my breath. Be interesting to see how we are depicted in advertising say, in the Netherlands. Thank you for sharing.

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